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Should I Redesign My Website?

When considering getting your website redesigned for your business you need to consider a few factors before you make the plunge or if you are holding back your redesign these tips should help you out.

Traffic

The most important factor to consider is how much traffic does your website bring at the moment? If you do not know this number or cannot track your visitors then you need to have a way to track your online marketing, you can do this easily using tools provided with Google analytics.

Once you know your daily visitors, you need to track where they are coming from and how they are visiting your website.

Social Media

If you are getting no views from social media then you know you need to work on your social media plan to improve the amount of visitors and the potential market you are missing out on that your competitors are gaining. Social media is a very powerful tool for search engine optimisation. Google’s newest update in their algorithm monitors your social media and can see how popular your business is through shares/re-tweets. How are you going to create a buzz about your social media?

Responsive

If your website is not optimised for mobile and is not responsive then you could be missing out on search engine traffic. Google will not rank you for your keywords as strong as your competitors who have a mobile website. To test if your website is responsive and adapts for mobiles and different screen sizes use this tool provided by MobleTest.me

Conversions

Are you getting visitors to your website but no sales or conversions? You could be loosing leads because your website is not optimised to convert visitors. Here is a few tips to help improve your website:

Data capture? Do you build an email list for email marketing? This can be done through squeeze pages, or free downloadable content. Can visitors get important contact information or the page they need within the top fold (top fold is the section the visitor will see when your website loads on their screen without loading) of your website? Is your website simple and not confusing to navigate through? Is your website viewable on all devices and screen sizes? Does your content add value to the user? Can the user read your content and come away from your website wanting to return?